Making music independently is a very exciting and professional job for musicians. But there is one more thing that is equally important: the promotion of the music.
Independent artists/musicians must understand the best ways to promote music worldwide. From building the right social media presence to working with a music distribution company/playlist promotion services provider, there are many ways for an independent artist to promote their music and reach the most suitable audiences/listeners worldwide.
7 Different Ways Of Promoting Music For An Independent Artist
Independent artists can follow different ways of promoting their music to the right audience worldwide, such as:
1. Building Presence On Digital Marketing Channels
Developing a robust online presence is an effective way for an independent artist to promote their musical creations with the help of playlist promotion services. This includes building public accounts on popular social media channels to engage with the right audience.
This will help the artists in developing a great marketing campaign for showcasing their unique music style in front of the whole world.
2. Developing An Electronic Press Kit (EPK)
An electronic press is mainly a type of digital resume of an independent musician. It consists of different promotional elements that can be directly shared with the popular influencers of the music industry.
This digital document provides everything to the different music producers and audio labels. It helps them to identify the potential/talent of the artist.
This document can include bio, musical creations, and contact information of the independent artists.
3. Collaborating With A Music Distribution Company/Playlist Promotion Services Provider
In today’s world, this is one of the best ways to promote music for an independent artist. Getting music streaming giants to release music is a big platform for independent artists to showcase their musical talents and creations.
But it may not be so easy for the majority of the artists to get this opportunity. This is where working with a music distribution company/playlist promotion services provider becomes important.
These companies/service providers will work as the best support for independent artists to sell their musical creations on popular music streaming platforms.
4. Creating A Detailed Website
Building an attractive and responsive website is also a great way of promoting independent music to a large number of audiences.
This band/artist website will include everything about the musical career of the artists. From biography to discography, from dates of musical tours to details of merchandise, the website will also contain social media links and details about the latest/upcoming musical releases. Including the link to the electronic press kit should not be missed on the website.
5. Utilising Email Marketing For Music Promotion
Developing the right email list will work as an essential music marketing tool for an independent artist. An email list can be made by including a short and visible sign-up form on the artist’s website for the visitors.
Independent artists can try to provide different perks and benefits to visitors. This may include merchandise discount codes and pre-sales on the tickets for future events/concerts. This will also help the artist to incentivise the sign-up process.
After making the email list, artists can start doing email marketing with the help of playlist promotion services. This includes promoting new and upcoming music releases, revealing the dates of musical tours/concerts, and giving daily/frequent updates on the discography.
6. Connecting With The Target Audience Over Live Shows
Live performances and offline/in-person shows can help an independent artist to build popularity among the target audiences. Artists will be able to develop a huge fan base and engage with the right listeners
To give a start to the musical career, artists can start performing in small venues like cafes and bars. This will slowly grow the fan base of the artist. After building a huge fan base, an independent artist can start email marketing and use social media channels to reveal the dates of upcoming city tours.
7. Shooting A Music Video
Releasing a creative music video is also one of the best ways of promoting music. Artists have to do deep research about developing the USP of the music video. They need to find the right concept for the video to make it shareable.
Beginner artists can also shoot a simple live performance video and creatively edit it for the eBay attraction. Independent artists can also try to upload short clips of these videos on their social media channels and band websites. This can increase the reach of the content.
Conclusion
For different individual artists, understanding the best ways of promoting music can prove to be beneficial. Following any of these ways in the right manner can certainly increase the chances of achieving the desired results for the musical career of the artist.
Knowing these best ways will help an independent artist to promote their musical creations, to the target audience.
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